Digital marketing in India seems to be on the cusp of a revolution. The Enormous growth in the use of smartphones, easy access to the internet through smartphones and other devices, increasing use of social media through mobile and increasing use of online shopping portals do indicate that the time is right for online marketing avenues to become a serious contender to traditional marketing avenues in India.
People here have already demonstrated that they have an appetite for online shopping even if they are not able to hold and touch the product while buying. This denotes a change in mindset. This change is evident in another dimension. It is the dimension of entertainment. People are now spending more time on social media, WhatsApp, blogs, forums, etc., compared to print and television media. Let us go, through some of the future scope and future of digital marketing in India in 2018.
Interactive platforms are becoming popular
What has truly revolutionized the landscape of marketing opportunities is the interactivity of various social media platforms, blogs, forums, etc. People are now able to express their opinion, feelings, emotions, and problems through Facebook, Twitter, blogs etc. There are forums where you can post your grievances, complaints or problems and you can get replies or solutions from different users of the forum from around the world as well as around India.
These platforms really offer a vent to the repressed feelings, emotions or problems of the common public. People are now discussing their problems more and more in these forums and blogs. Online marketers have a huge opportunity here. Through clever use of Facebook, Twitter, Instagram etc online marketers can get a bird’s eye view of the emerging trends in consumable goods and services. Therefore, interactive platforms like different fora, blogs etc are on the cusp of a big leap in the coming year. The 2018 digital marketing trends will highlight all the important aspects of the digital marketing industry.
Video content is increasing by leaps and bounds
The use of the 4G mobile network, video streaming etc are making it easier to play video on smartphone and tablet in India. Concurrently, low-cost data packs are enabling even the lower level users to go through video content, television soaps, movies, sports, etc. in their handheld devices. This is revolutionizing the world of video content, and digital marketers clearly have an ocean of opportunity here. 구글상위노출
There has always been a repressed hunger for video content. The enabling scenario is adding a fillip to this. Moreover, the integration of video content with social networks is compounding the power of video. The next generation of people are latching up to video content like never before and are sharing, liking and putting comments on those videos. This has created an immense opportunity for video content creators.
Regional language helps in gaining ground in different provinces
India is a country of unity in diversity. There are different languages spoken in different provinces of India. Any one-size-fits-all solution for video, written or other content or app does not appeal to a wide base of audiences in India. It calls for content and apps in different regional languages. The audience wants solutions, forums, blogs, and content in their own language. This has really added a fillip to regional language apps, forums, sites, and blogs. Here is a good opportunity for digital marketers to interact with potential customers in regional language and launch products aimed at different regional language niches.